new personal best
Nutrition content and communications
What I Can Do For You
There’s no such thing as a “one size fits all” diet; the same holds true for a company’s approach to nutrition.
Whether you’re a fitness, supplement, food, wellness, or active lifestyle company, here are some of the ways I can help you optimize your nutritional offering, engage customers, and create effective content.
- Collaborate to develop nutritional strategies
- Research potential strategies and provide scientific backing
- Explore ways to integrate your business offerings, including fitness, supplements, and wellness products
- Provide roadmaps for executing strategies
- Execute on those strategies via…
- Magazine, newsletter, and blog articles
- Social media
- Videos and webinars
- Apps and websites
- Recipes and cookbooks
- Nutrition guides and eating plans
- Athlete feeding strategies
- Marketing materials
- Educational curriculum
- Coordinate with PR teams, ambassadors, and influencers to assure content is accurate and best represents the brand
- Nutritional subject matter expert review for marketing and editorial content, including app UX, books, articles, videos, and social media
- Attend tradeshows and other events on your behalf
- Host Q&As, roundtables, and panel discussions, both online and in person
Areas of expertise
- Sports nutrition
- Eating for health
- Weight management
The end result will improve your bottom line while helping your customers make meaningful, positive life changes. If you’re looking for better nutrition content and communication tailored to your specific needs, contact me and we’ll make it happen!
I’m a nutritionist, journalist, leader, and athlete committed to changing people’s lives for the better.
During my 20 years at The Beachbody Company, I guided the creation of nutrition programs and content that have helped millions get results. I also shepherded the company’s nutrition philosophy as they grew from a scrappy infomercial shop to a billion dollar publicly traded company.
As a writer, I’ve written for dozens of publications including The New York Times, Outside, Men’s Journal, and Wired. I’ve also ghostwritten or collaborated on books including Tony Horton’s The Big Picture and Michele Promanaulayko’s Sugar Free 3.
My transformation story, from an inactive couch potato in my twenties to the nutrition authority and successful amateur competitive athlete I am today gives me the ability to see nutrition through a variety of consumer lenses.
What People Are Saying
Denis is an extraordinarily talented writer. It’s always an inspiring and creative process when collaborating with him. His knowledge, wit, and passion for fitness and nutrition always exceed any and all of my expectations. I feel lucky to know him, and have him as a writing partner and friend.
Denis has a true gift for writing compelling nutrition and exercise content and combining them with cutting-edge research. His inquisitiveness and command of technical aspects allow him to transfer concepts to the design and development of commercial products, ranging from very successful nutrition and exercise programs to high impact articles, content, and communications.
Dr. Nima Alamdari
Denis has a great approach to nutrition. He keeps himself educated, which is very important in that field. It’s great to work with him since he is very aware of the concerns that a vegetarian like me may have while being very active with intense and endurance cycling.
Denis is authentically passionate about food and nutrition and is one of those rare breeds that can take out a blank piece of paper and craft ideas that resonate with the consumer and support the brand and business model. Oh yeah, and he has a terrific dry wit that makes the creation process entertaining too.
Exer Urgent Care
Denis’ nutrition lesson was age appropriate and engaged all the students!
Denis has a talent for making complicated nutritional concepts approachable and entertaining. I thoroughly enjoyed working with him on the creation of content to educate our customer base and improve our products and programs.